Clik here to view.
Download the Report: The Business Case For Engagement
Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “ladder of participation.” There is a definitive correlation between user...
View ArticleClik here to view.
Why Attention Time Matters for Digital Publishers
Up until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and...
View ArticleClik here to view.
Webinar On Demand: The Future of Engaged Journalism with Jake Batsell
Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Director of Product at Viafoura. The Future of Engaged Journalism webinar will explore the following...
View ArticleClik here to view.
How to Win at Engaging Your Audience
Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key to discovering, engaging,...
View ArticleClik here to view.
Bring Your A(nalytics)-Game with Viafoura Audience Insights
“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization are moving beyond moment-based metrics towards...
View ArticleClik here to view.
Operation Audience Engagement
Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next...
View ArticleClik here to view.
Webinar On Demand: A New Approach to Engagement
Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan...
View ArticleClik here to view.
Digital Publishers Need to Quit Counting Clicks
It’s no longer just about eyeballs. As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well. And that means publishers...
View ArticleHow Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” — doesn’t help in growing audiences. When you see headlines such as “you won’t...
View ArticleClik here to view.
Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments.” It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star, Sun...
View Article