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Channel: Audience Development – Viafoura
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ONA15 — 4 Presentations You Don’t Want To Miss

  The Online News Association’s (ONA) annual conference is a highly anticipated event for digital professionals everywhere. This year, ONA15 boasts more than 2000 attendees coming together to talk...

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Clik here to view.

Smart Moderation: Why Your Online Community Needs It

We’ve talked about the importance of community before here, as well as the importance of moderation to maintain and grow a healthy audience. But let’s face it, human moderation is expensive. It...

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How Viafoura’s Article Share Bar is Changing the Social Share Game for...

We’ve all been taught that sharing is the key to building great relationships, and this holds true for business-to-customer relations as well. In particular, social media sharing has become essential...

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Clik here to view.

We’re Back From ONA15 With Some Great Insights…

Last week was our first ever ONA event, ONA15 in Los Angeles, and we have to say it was an amazing experience. Throughout the three day event, we had some wonderful conversations with industry...

View Article

Image may be NSFW.
Clik here to view.

How to Leverage Your Readers To Grow An Audience

  If you’ve got a regular user base that routinely visitors to your website, that’s commendable. But it’s not practical in today’s competitive digital landscape to simply rest on your laurels. In...

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Image may be NSFW.
Clik here to view.

Ad Blocking: How Some Publishers Are Surviving the “Blockalypse” (Part 2)

  Last week we started our discussion on what content blocking is and why audiences have been increasingly downloading these browser extensions. Even with more than 198 million people using some sort...

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Clik here to view.

5 Ways To Rocket Your Reach

  With the rise of self-publishing website Medium, microblogging platforms like Tumblr, and the multitude of social media channels available, everyone’s a publisher these days. However, while this has...

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Clik here to view.

Why You Need An Audience Development Czar Yesterday

  Audience Czars, Gurus, Specialists, Managers…call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell writes...

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Image may be NSFW.
Clik here to view.

5 Ways To Supercharge Your Content

  Today’s increasingly dialled in audience faces a barrage of information, whether it be from emails, tweets, Facebook posts, or Snapchat stories or some other digital offering. As a publisher, you...

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Image may be NSFW.
Clik here to view.

How Your Audience Data Can Inform Your Content Decisions

  We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular web page” — doesn’t help in growing audiences. When you see headlines such as “you...

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Image may be NSFW.
Clik here to view.

ONA15 — 4 Presentations You Don’t Want To Miss

  The Online News Association’s (ONA) annual conference is a highly anticipated event for digital professionals everywhere. This year, ONA15 boasts more than 2000 attendees coming together to talk...

View Article

Image may be NSFW.
Clik here to view.

Smart Moderation: Why Your Online Community Needs It

We’ve talked about the importance of community before here, as well as the importance of moderation to maintain and grow a healthy audience. But let’s face it, human moderation is expensive. It...

View Article

Image may be NSFW.
Clik here to view.

How Viafoura’s Article Share Bar is Changing the Social Share Game for...

We’ve all been taught that sharing is the key to building great relationships, and this holds true for business-to-customer relations as well. In particular, social media sharing has become essential...

View Article


Image may be NSFW.
Clik here to view.

We’re Back From ONA15 With Some Great Insights…

Last week was our first ever ONA event, ONA15 in Los Angeles, and we have to say it was an amazing experience. Throughout the three day event, we had some wonderful conversations with industry...

View Article

Image may be NSFW.
Clik here to view.

How to Leverage Your Readers To Grow An Audience

  If you’ve got a regular user base that routinely visitors to your website, that’s commendable. But it’s not practical in today’s competitive digital landscape to simply rest on your laurels. In...

View Article


Image may be NSFW.
Clik here to view.

Ad Blocking: How Some Publishers Are Surviving the “Blockalypse” (Part 2)

  Last week we started our discussion on what content blocking is and why audiences have been increasingly downloading these browser extensions. Even with more than 198 million people using some sort...

View Article

Image may be NSFW.
Clik here to view.

5 Ways To Rocket Your Reach

  With the rise of self-publishing website Medium, microblogging platforms like Tumblr, and the multitude of social media channels available, everyone’s a publisher these days. However, while this has...

View Article


Image may be NSFW.
Clik here to view.

Why You Need An Audience Development Czar Yesterday

  Audience Czars, Gurus, Specialists, Managers…call them what you will, but audience development professionals are all the rage in the industry right now, and with good reason. As Jake Batsell writes...

View Article

Image may be NSFW.
Clik here to view.

5 Ways To Supercharge Your Content

  Today’s increasingly dialled in audience faces a barrage of information, whether it be from emails, tweets, Facebook posts, or Snapchat stories or some other digital offering. As a publisher, you...

View Article

Image may be NSFW.
Clik here to view.

How Your Audience Data Can Inform Your Content Decisions

  We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular web page” — doesn’t help in growing audiences. When you see headlines such as “you...

View Article
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