We’ve all been taught that sharing is the key to building great relationships, and this holds true for business-to-customer relations as well. In particular, social media sharing has become essential in helping publishers generate traffic. To facilitate this give and take of information, a share bar allowing audiences to post your content to their social profiles is invaluable. Not only does it help audiences spread your message and get your content the attention it deserves, it can also help you inform your strategy and design.
That said, will any share bar do?
Though there are many tools out there enabling audiences to share content, often they don’t provide deeper insight, customization, or management.
Sure, it’s good to know how often people clicked on “Share to Facebook,” but what does that mean?
Can you measure the impact of that sharing on your KPIs like attention time, page views and unique visitors? Can you use that information to grow your reach? With these questions and digital publishers firmly in mind, we set out to create something different.
Introducing Viafoura’s Article Share Bar
With our new Article Share Bar, you can discover and quantify the exact impact sharing has on your page views, attention time and traffic – all in real time. Our tool allows you to segment your traffic by device, time of day and the platforms used by your audience, so you get unparalleled actionable insights. We’ve also made sure all the social icons are customizable and included several ready-to-launch layouts so you can choose what fits best on your page. These can be selected and modified further with the simple click of a button, no developers required!
You can further tailor our bar for your business needs with sectioning, allowing you to have different sharing options on each page. For example, you can have a Twitter share option on your Sports page, while your Lifestyle page might support Pinterest.
We also support custom settings and networks for mobile, where audiences have different behaviours.
Since they may share more often through Twitter or networks like WhatsApp in the mobile environment, we’ve built to cater to those actions. This allows your audience to share your content on the most relevant and accessible platform, giving you a more organic reach.
By updating data in real time, our Article Share Bar promotes increased engagement through a sense of community, as audiences feel they’re part of a group while they read. It also aggregates those numbers, regardless of whether the shares were on your mobile or desktop site, so your audience always sees the full impact of your readership. You can also assess the quality of the share traffic and inform your decisions accordingly.
To find out more, download our Article Share Bar information sheet!
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