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How Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” — doesn’t help in growing audiences. When you see headlines such as “you won’t...
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Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments.” It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star, Sun...
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