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How Digital Publishers Are Cashing In On Increased Mobile Ad Spend
64 per cent of American adults use smartphones, of which 7 per cent do not have access to traditional broadband services. Similarly in the U.K., studies project that 55 per cent of Britons will own...
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Human Vs. Machine: The Moderation Wars
In a study done by Pew Research Center in 2010, 37 per cent of internet users in the U.S. participated in the creation of news by commenting, social sharing and emailing. For perspective, that’s 85...
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These Publishers Are Getting Audience Development Right (And You Can Too)
Once you’ve got great copy, powerful images and sources to die for — a truly well-packaged story — what do you do to give it legs? This is a question many newsrooms struggle with and, eventually,...
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Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments”. It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star,...
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Industry Roundup: Blocking the Ad Blockers
The Internet was abuzz this week with news and opinions on the issue of ad blocking. Digital publishers are plagued by growing prominence of ad blocking software — more readers are visiting their...
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Download the Report: The Business Case For Engagement
Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “ladder of participation.” There is a definitive correlation between user...
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Why Attention Time Matters for Digital Publishers
Up until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and...
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Webinar On Demand: The Future of Engaged Journalism with Jake Batsell
Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Director of Product at Viafoura. The Future of Engaged Journalism webinar will explore the following...
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How to Win at Engaging Your Audience
Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key to discovering, engaging,...
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Bring Your A(nalytics)-Game with Viafoura Audience Insights
“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement. Now, the rules of engagement and monetization are moving beyond moment-based metrics towards...
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Viafoura Takes on the 2016 Audience Development Conference
We’re packing our suitcases and breaking out the cowboy boots. Why? Because the Viafoura team is going to Dallas, Texas! That’s right – we’re heading to the 2016 Audience Development & Circulation...
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Operation Audience Engagement
Ready to unleash your inner Engagement Superhero? To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next...
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Webinar On Demand: A New Approach to Engagement
Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan...
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Event Roundup: GEN Summit
We’re sharing some of the key takeaways from the Global Editors Network (GEN) Summit so that you can benefit too! The GEN Summit brings together opinion leaders in the media industry from around the...
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Digital Publishers Need to Quit Counting Clicks and Instead Engage Audiences...
It’s no longer just about eyeballs. As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well. And that means publishers...
View ArticleHow Your Audience Data Can Inform Your Content Decisions
We all know clickbait — “content whose main purpose is to encourage visitors to click on a link to a particular webpage” — doesn’t help in growing audiences. When you see headlines such as “you won’t...
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Harnessing the Value of Online Commenting
You’ve heard it before: “Don’t Read The Comments.” It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star, Sun...
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Digital Publishers Need to Quit Counting Clicks
It’s no longer just about eyeballs. As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well. And that means publishers...
View ArticleBlog Digest: Engagement Edition
What’s new with Viafoura? New Look. New Tools. A More Powerful Platform. We’ve rolled out a new logo and website to embody the evolution of our brand and platform. To better reflect where Viafoura is...
View ArticleBlog Digest: Get an A+ in Audience Development
The days are getting shorter, the kids have gone back to school, and it’s back to basics. From webinars, events, and contests – you’ll be sure to get an A+ in audience development with our fall...
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